Welcome To Black Rhino Music. A new rap artist should have the right attitude in order to stay in the business. Before, people used to look down on rap music and the hip hop culture. They categorize the music as brutal and the many causes of aggressive actions among America's youth. Neither do they consider rap music as an art form for which it is; instead it was regarded as a fad which will eventually go away. Rap music has existed for more than 20 years. Just as other genres of music have progressed and been influenced as time passes, rap music also has come a long way and must be acknowledged for the art it has become.